About GPO
The PHILOSOPHY of GPO
GPO GmbH (German Precision Optics) was founded in 2015 by former managers and specialists in the optics industry (with a total of over 100 years of industry experience) with the aim of offering nature-loving customers high-quality optics with significantly more features at an extremely fair price-performance ratio. This is made possible by particularly lean, flexible and efficient company structures and processes.
The main pillars are hunting and shooting sports, nature observation, law enforcement and OEM. GPO products are already represented in over 60 countries, mostly under the GPO brand, but often also under the brands of OEM partners.
The Group’s headquarters are located in Germany in the south of Munich (Inning am Ammersee). All central areas such as research & development, product management, construction & design, quality control, marketing & sales, administration and logistics are also located here.
The production of selected key components (e.g. electronic lighting control, fiber optic reticles) is also located in Germany. The final assembly of the products takes place in our international production network in Asia (Japan, Philippines, China).
With some of the most beautifully designed, high-quality and high-performance products on the market, we invite our customers to discover GPO and experience their passion for nature in a new way. True to our motto: “Enjoy your Passion”.
Our MISSION
GPO combines over 100 years of industrial and outdoor experience and stands for the highest quality standards „Designed & Engineered in Germany“ as well as long-term and trusting partnerships at eye level. We know all the requirements and needs of our partners and customers and respond to them in the best possible way. In our design, development and quality center outside Munich, we react quickly and flexibly to product trends, constantly set new standards and keep costs low through lean and efficient structures/processes.
Our VISION
At GPO, we embrace the trend back to nature and strive to be the world‘s first choice for high-quality outdoor optics, providing our customers and partners with the best possible nature experience at a fair price-performance ratio.
Quality
Every new product begins at the headquarters in Germany with the specification, development (including industrial design and selected optical designs) and mechanical construction.
Key components such as the fiber optic reticle or the electronics are developed and manufactured in Germany. Software and menu navigation (e.g. range guide, range tracker) are also specified here, taking into account the aspects of intuitive user guidance. GPO attaches great importance to a high-quality, modern and ergonomic design as well as to selected materials (e.g. engraved and colored decorative rings or operating elements, rubber-armoured aluminium eyecups or magnesium bridges of the binoculars with soft-touch coating).
Important tools, such as those for magnesium die casting or rubber injection molding, are developed and owned by GPO. This is why all GPO products run under the label “Designed & Engineered in Germany”. Final assembly takes place in our international production network (Japan, Philippines, China) under the GPO quality philosophy and standards. From there, all products are sent back to the headquarters in Germany, where they undergo a 100% final quality check (optics, mechanics, electronics) and are packaged and shipped with the extensive accessories and documentation.