About GPO

The PHILOSOPHY of GPO

German Precision Optics (GPO) was founded and is run by optical industry senior executives who have experienced how big brands increase profitability to support their massive production infrastructures. This corporate profitability structure normally results in increased consumer pricing or decreased product feature quality. We at GPO have a unique corporate structure that allows us to build higher-quality products with better features at similar prices or similar-quality products at better prices. All our design, engineering, and quality management is done internally in Germany. The target of GPO is to apply a lean and efficient business model, eliminate any unnecessary overhead and have a team, that is fully dedicated to serve our customer’s needs in the best way. Our small, dynamic team is supported on a global scale by some of the best optical and mechanical engineers, designers, developers and marketing plus electronic specialists available. Together with our partners we have established a company which is already being recognized for its outstanding customer orientation and portfolio of products which offer excellent value for the money to our customers. With some of the best styled,  performing and functional products on the market today we invite you to explore GPO and count on us to help you Enjoy Your PASSION™.

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German Precision Optics (GPO) was founded and is run by optical industry senior executives who have experienced how big brands increase profitability to support their massive production infrastructures. This corporate profitability structure normally results in increased consumer pricing or decreased product feature quality. We at GPO have a unique corporate structure that allows us to build higher-quality products with better features at similar

prices or similar-quality products at better prices. All our design, engineering, and quality management is done internally in Germany. The target of GPO is to apply a lean and efficient business model, eliminate any unnecessary overhead and have a team, that is fully dedicated to serve our customer’s needs in the best way. Our small, dynamic team is supported on a global scale by some of the best optical and mechanical

engineers, designers, developers and marketing plus electronic specialists available. Together with our partners we have established a company which is already being recognized for its outstanding customer orientation and portfolio of products which offer excellent value for the money to our customers. With some of the best styled,  performing and functional products on the market today we invite you to explore GPO and count on us to help you Enjoy Your PASSION™.

Our MISSION

Our business is to design, develop and provide premium precision optics for professional users on a global level.
How do we go about achieving this? We do so by partnering with top talent across all areas, from design, to development to production, ensuring that the products we bring to market are the ones you want for the price you demand. Flexibility is key in our organization, which is why we utilize multiple partners as well as attack multiple channels to ensure a wide saturation of the GPO brand across the world.
In areas of design we make sure that whether you enjoy a PASSIONTM ED for your daily outdoor adventures binocular or are in the market for the dependable and durable GPOTAC 1-8x24i for your sport shooting needs, that these products are designed to meet your needs. From that stage we ensure that the  development of our products meet or exceed the standards of the competition while not adding extra costs which you unnecessarily must pay for. Smart features like integrated third-turret parallax + illumination control on our PASSIONTM 6x 2.5-15×56 provide you with the necessary tools for accurate shot placement at long-distances as well as in poor light conditions. Combined with our multi-tiered platform for production planning and sourcing, you can be ensured that availability of your  favorite GPO products will never be an issue with your local dealer.

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Our VISION

We want to be the partner of choice for our customers in all our segments.
Being a partner means that we always aspire to understand all aspects of our customers‘ requirements.  We know how our customers work and what challenges they face. We want to help and offer our customer the best price, quality and service value.
“We want to help our customers enjoy their passion” GPO will be your partner in all your outdoor adventures.  Quality, dependable and functional optics help make your PASSIONTM a reality.  We intend to help you get there.

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Quality

As a small company led by former executives from major sports optics  manufacturing companies, we know what quality stands for. We also know that to build the type of company we want where you our customers will be proud of buying GPO products, quality is key.  We know the issues that can arise in the manufacturing process which will have a negative impact on you and we have  aimed to eliminate those with our  partners, so you won’t have to worry about them later. That is why we continuously monitor, control and review all products we supply to you. Starting with our global partners down to each individual binocular and  riflescope, we make sure that they meet the type of quality you can be satisfied with. As you read this catalogue you can be assured that we are inspecting and quality testing a new PASSION™ HD binocular or SPECTRA TM 8x riflescope at this very moment. Turrets, focus wheels, eyepieces, ocular rings… Everything where you have experienced problems in the past, we know about it, and have done as much as possible to eliminate these issues. Our dedication to making sure you get the excellent quality performing products is first and foremost in our priorities and what we consider with every step of the design, development and manufacturing process. Our company, our names and our futures depend on the quality of our products. For those reasons you can be assured that you will have quality function and high performance with each and every GPO product you purchase.

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As a small company led by former executives from major sports optics  manufacturing companies, we know what quality stands for. We also know that to build the type of company we want where you our customers will be proud of buying GPO products, quality is key.  We know the issues that can arise in the manufacturing process which will have a negative impact on you and we have  aimed to eliminate those with our  partners, so you won’t have to worry about them later.

That is why we continuously monitor, control and review all products we supply to you. Starting with our global partners down to each individual binocular and  riflescope, we make sure that they meet the type of quality you can be satisfied with. As you read this catalogue you can be assured that we are inspecting and quality testing a new PASSION™ HD binocular or SPECTRA TM 8x riflescope at this very moment. Turrets, focus wheels, eyepieces, ocular rings… Everything where you have experienced problems in the past, we know about it, and have done as much as possible to eliminate these issues.

Our dedication to making sure you get the excellent quality performing products is first and foremost in our priorities and what we consider with every step of the design, development and manufacturing process. Our company, our names and our futures depend on the quality of our products. For those reasons you can be assured that you will have quality function and high performance with each and every GPO product you purchase.

Discover the GPO product range


Nature and Travel


Birding


Hunting


Tactical


Golf

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