Midlothian, Va., January 30, 2017 — GPO USA, the industry’s newest and premium optics company, introduces the PASSION™ HD binocular portfolio. This product is German designed and engineered, and it combines quality, features, price and value for the benefit of the American hunter. The PASSION™ HD binocular lineup is built on a high-performance and highly durable magnesium frame and includes 42mm and 50mm objective lens models. 

“PASSION™ HD hits the core of what most serious hunters are using in the field. It is incredibly well built, optically breathtaking and will be immediately recognized as a leader in its space,” says Michael Jensen, owner and CEO of GPO, USA. “Feature for feature, spec for spec, this product simply outshines other competitive premium European product lines.”

The PASSION™ HD binocular line will be initially offered in 8x42, 10x42, 8.5x50, 10x50 and 12.5x50 models.  With a durable magnesium frame; pop-up locking center-focus diopter; smooth-rotating, aluminum, locking eyecups; and a magnesium micro-bridge that is built ergonomically for maximum hand-holding comfort, these binoculars will meet the needs of everyone looking for a high-performance field optic. Models include a wide-angle field of view, PASSIONdrop™ hydrophobic lens coatings, GPObright™ high transmission lens coating technology, extended eye relief, and close focus capabilities that are sure to please the optical enthusiast.  Additionally, it comes with a custom molded hard case.

“We packed this product with optical and technical features that far exceed the competitive rivals, and fought to keep pricing reasonable.  Those of us who have suffered thorough horrible hunting conditions, been in freezing cold or extreme wet hunting environments, will appreciate a product like this,” says Jensen.

All GPO products purchased in the United States include the GPO, USA “Spectacular Lifetime Warranty.” Full details of this warranty can be found at

WE FIGHT – WE SUPPORT – WE CARE.  GPO, USA is proud to contribute a portion of all sales proceeds to the following organizations: Rocky Mountain Elk Foundation, National Rifle Association, Safari Club International, and the American Birding Association. For additional information on these efforts, visit or e-mail

About GPO, USA

GPO, USA is an American-based company that creates and sells premium outdoor sporting optics to avid outdoor enthusiasts who seek high-quality premium optics for their sport. Based in Midlothian, Va., the company is owned and operated by Michael Jensen, an outdoor industry veteran who has successfully assisted in leading numerous premium brands such as Zeiss, Swarovski, Remington and Marlin to benchmark success levels. GPO, USA works in tandem with GPO, GbmH, which is a German-based company that is owned and operated by Richard Schmidt, who is the former CEO of Carl Zeiss Sports Optics, GmbH. GPO, GmbH is the global owner of the GPO brand. Together, GPO, USA and GPO, GmbH design, engineer and produce optics that meets the highest specification in the products’ price/class segments. GPO, USA is committed to enhancing the experience of outdoor enthusiasts by offering premium products with better features for similar prices or similar-quality premium products at better prices. GPO, USA is unique because it creates premium sporting optics and offers one of the best warranty service policies in the industry, while it publicly supports select organizations that protect conservation, our country and our constitutional rights. For more information about GPO, USA visit or e-mail