Midlothian, Va., June 19, 2017—GPO, USA, the industry’s newest premium optics company, introduces the PASSION™ ED binocular portfolio. This product is German designed and engineered, combining quality, features, price and value for the benefit of the American hunter, birder or outdoor enthusiast. The PASSION™ ED binocular lineup is built on a high-performance and highly durable magnesium frame and includes 32mm and 42mm objective lens models. 

“PASSION™ ED will set a new benchmark for this industry by offering the highest quality/value ratio seen. Optically, it’s excellent as expected from a GPO product, but we have also incorporated features into this binocular that are normally seen in products priced significantly higher,” says Michael Jensen, owner and CEO of GPO, USA.

The PASSION™ ED binocular line will be initially offered in 8x32, 10x32, 8x42, and 10x42 models. With smooth-rotating aluminum locking eyecups and a magnesium micro-bridge and main core ergonomically built for maximum hand-holding comfort, these binoculars will meet the needs of everyone looking for a high-performance entry-premium field optic. Models include a wide-angle field of view, GPObright™ high-transmission lens coating technology boasting 90% light transmission, extended eye relief, and close-focus capabilities that are sure to please the optical enthusiast. Waterproof and nitrogen-purged for fog-proof capability, the line features phase-coated prisms for optical performance and an included custom molded hard case. All models are available in four colors: Charcoal Black, Deep Green, Desert Sand, and Dark Brown Earth.

“We set a goal to break barriers in the binocular market with this product . . . and we hit those goals,” says Jensen.

All GPO products purchased in the United States include the GPO, USA “SPECTACULAR LIFETIME WARRANTY™.  Full details of this warranty can be found at

WE FIGHT—WE SUPPORT—WE CARE.  GPO, USA is proud to contribute a portion of all sales proceeds to the Rocky Mountain Elk Foundation, National Rifle Association, Safari Club International, and American Birding Association. For additional information on these efforts, visit or e-mail

About GPO, USA:


GPO, USA is an American-based company that creates and sells premium outdoor sporting optics to avid outdoor enthusiasts who seek high-quality premium optics for their sport. Headquartered in Midlothian, Va., GPO owned and operated by outdoor industry veteran Michael Jensen, who has successfully assisted in leading numerous premium brands such as Zeiss, Swarovski, Remington, and Marlin to benchmark success levels. GPO, USA works in tandem with German-based GPO, GbmH, owned and operated by Richard Schmidt, the former CEO of Carl Zeiss Sports Optics, GmbH. GPO, GmbH is the global owner of the GPO brand. Together, GPO, USA and GPO, GmbH design, engineer, and produce optics that meet the highest specifications within the products’ price/class segments. GPO, USA is committed to enhancing the experience of outdoor enthusiasts by offering premium products with better features for similar prices or similar quality premium products at better prices. GPO, USA is unique because it creates premium sporting optics and offers one of the best warranty service policies in the industry, while publicly supporting select organizations that protect conservation, our country, and our constitutional rights. For more information about GPO, USA visit or e-mail