Midlothian, Virginia, January 27, 2017 — GPO, USA, the industry’s newest premium optics company, introduces the PASSION™ 3X riflescope portfolio. This product is German-designed and engineered and brings quality features and value together for the benefit of the American hunter. The PASSION™ 3X riflescope lineup is built on a 1” machined aluminum main-tube and includes 40mm, 42mm, and 50mm objective lens models. PASSION™ 3X is also available with illuminated and nonilluminated reticle options.

“PASSION™ 3X hits the core of what most hunters are using in the field. It is incredibly well-built and will be immediately recognized as a leader in its space,” says Michael Jensen, owner and CEO of GPO, USA. “Feature for feature, spec for spec, this product simply outshines other competitive entry-premium European product lines.”

The PASSION™ 3X riflescope line will initially be offered in a 3-9x40 plex, 3-9x40 illuminated German #4, 3-9x42 plex, 4-12x40 plex, 4-12x42 plex, and a 4-12x50 illuminated German #4. With durable metallic turret caps, easily adjustable internal turret knobs, fast-focus rubberized ocular, and an extra-wide magnification adjustment ring, these scopes will meet the needs of anyone looking for a high-performance entry-premium riflescope. Select models include an extreme wide-angle field of view sure to please optical enthusiasts as well as an extended range of adjustment and extended eye relief. The illuminated reticle options are fiber-optically driven and have the newest iControl™ auto-off illumination feature to protect the battery from unnecessary draining so the user will always have illumination when they need it most.  iControl™ technology is normally found in much higher-priced scopes.

“We packed this product with optical and technical features and fought to keep pricing reasonable. As serious outdoorsmen ourselves, we understand how important it is for the American hunter to have equipment that will not fail,” says Jensen.

All GPO products purchased in the USA include GPO, USA’s Spectacular Lifetime Warranty™. Full details of this warranty can be found at

WE FIGHT – WE SUPPORT – WE CARE. GPO, USA is proud to contribute a portion of all sales proceeds to the following organizations: Rocky Mountain Elk Foundation, National Rifle Association, Safari Club International, and the American Birding Association. For additional information on these efforts, visit or e-mail

 About GPO, USA:

GPO, USA is an American-based company that creates and sells premium outdoor sporting optics to avid outdoor enthusiasts who seek high-quality premium optics for their sport. Based in Midlothian, Virginia, it is owned and operated by Michael Jensen, an outdoor industry veteran who has successfully assisted in leading numerous premium brands such as Zeiss, Swarovski, Remington, and Marlin to benchmark-success levels. GPO, USA works in tandem with GPO, GbmH, a German company owned and operated by Richard Schmidt, former CEO of Carl Zeiss Sports Optics, GmbH. GPO, GmbH is the global owner of the GPO brand. Together, GPO, USA and GPO, GmbH design, engineer, and have produced optics that meet the highest specifications in the products’ price/class segments. GPO, USA is committed to enhancing the experience of outdoor enthusiasts by bringing premium products with better features at similar prices or similar-quality premium products at better prices. GPO, USA is unique in not only creating premium sporting optics but also in offering one of the best warranty service policies in the industry, and it publicly supports select organizations that protect conservation, the country, and US constitutional rights. For more information about GPO, USA, visit or e-mail