MIDLOTHIAN, Va., March 13, 2017 — GPO, USA, the industry’s newest premium optics company, has hired Matt Foster of FMJ Marketing Development, LLC, to work with the shooting sports media to develop marketing programs for the North American market. FMJ Marketing will work closely with GPO, USA, executive officers to maximize communication within the shooting sports market.

“Matt brings a high level of experience, competence and expertise to GPO, USA,” said Michael Jensen, owner and CEO of GPO, USA. “He is very well connected in the press channels, he is a strategic thinker, and with his extensive shooting background, he brings a level of technical product use expertise that is incredible. It is very hard to find someone so accomplished in this industry as Matt.”

FMJ Marketing Development, LLC, will be involved in all aspects of GPO’s marketing strategy. Executives of FMJ will manage press and media relations and will take an active role in steering the strategic direction of the company. All industry press and publications can contact Matt directly for company information, test & evaluation product samples, and events and sponsorship materials.

 “It’s an exciting opportunity to work with Mike and to represent GPO, USA,” said Matt Foster, president and owner of FMJ Marketing Development, LLC. “We expect that with these products and with what I have already seen GPO do, GPO will be a brand and product line recognized by consumers and dealers in a very short period of time and for a very long time.”

All GPO products purchased in the United States include GPO, USA’s, Spectacular Lifetime Warranty™. Full details of this warranty can be found at

WE FIGHT — WE SUPPORT — WE CARE. GPO, USA, is proud to contribute a portion of all sales proceeds to the following organizations: Rocky Mountain Elk Foundation, National Rifle Association, Safari Club International and the American Birding Association. For additional information on these efforts, visit or email

 About GPO, USA:

GPO, USA, is an American-based company that creates and sells premium sporting optics to avid outdoor enthusiasts. Based in Midlothian, Virginia, it is owned and operated by Michael Jensen, an outdoor industry veteran who has successfully assisted in leading numerous premium brands, including Zeiss, Swarovski, Remington and Marlin, to benchmark-success levels. GPO, USA, works in tandem with GPO, GbmH, a German-based company owned and operated by Richard Schmidt, the former CEO of Carl Zeiss Sports Optics, GmbH. GPO, GmbH, is the global owner of the GPO brand. Together, GPO, USA, and GPO, GmbH, design, engineer and produce optics that meet the highest specifications in their products’ price and class segments. GPO, USA, is committed to enhancing the experience of outdoor enthusiasts by bringing premium products with better features at similar prices or similar-quality premium products at better prices than comparable optics. GPO, USA, is unique in not only creating premium sporting optics but also offering one of the best warranty service policies in the industry. The company also publicly supports select organizations that promote conservation and protect our country and our constitutional rights. For more information about GPO, USA, visit or email